our core values

We Deliver One-of-a-kind Expertise.

• We are recognized global experts in our Clients' products, markets, applications, competitors
  and target end customers.

• All Work is performed by industry experts, regardless of Client size, project scope, or location.

• We take a personalized and highly custom approach to each Client.

• Our virtual office setup allows for the 24/7 support of Client objectives, in any region.

• All Clients have direct interface to our founder and principal consultant.

• We provide prompt, courteous and comprehensive responses to all Client inquiries.

• We perform work that drives growth, with measurable results.
  
  

We Operate with Integrity.

• We value all Clients, their associated sales representatives, distributors, agents, customers and suppliers. 

• We keep our Clients' own best interests at the forefront of all business dealings and communications.

• We honor our Agreements. We maintain confidentiality in our Work. We conform to all applicable laws and industry norms.

• We offer expert advisements only within our core specialties. Should Client needs fall outside of those specialties (e.g., legal, financial), we will happily recommend trustworthy external resources. We derive zero financial benefit whatsoever from those referrals.

• We work with a select number of Clients each year, as to ensure that our best attention is given to all.

• We are selective in the Clients and projects we choose, focusing on those for whom we can deliver the highest measurable ROI for least spend.

• We will always deliver our services in the most efficient and cost-effective manner.

• We are accountable. If we make a mistake, we own it. We will be transparent about it. And we will immediately correct it.
  
  

We Give Back.

• We coach fellow Client business owners and leadership on industry best practices.

• We share our own experiences as industry small business owners to help others.

• We help Clients to find available grant opportunities and tax credits that maximize their cashflow. 

• We mentor and guide in-house Client Marketing personnel. We are supportive of their professional development goals.

• We donate a percentage of our own annual sales to global charities. We volunteer our time and resources.

• We mentor college students and graduating seniors, particularly in STEM related career development.